Umeå University - Perspectives

Creative concept and Communication

Background: Umeå university want to more and more promote a
future with the challenges surrounding and the transformation of society in the north, which is Umeå University's theme focus during 2023.

Objective: LA+B's mission has been to work together with Umeå University to develop a long-term and comprehensive event concept for Umeå University's conference series Perspectives. "Perspectives"
- a conference series with a focus on meetings between researchers and decision-makers, social actors, politicians, etc.

Creative Solution:
By building a concept that creates better visibility, Umeå University's is benefited and brand awareness and commitment to the Perspectives event series. A playful concept with a twinkle in the eye. At the same time with thought-provoking hybrids. The future needs for innovation, collaborations between different faculties, social functions, competences and research. Umeå University will work long-term with the event concept "Perspectives". Ahead of next year, 2024, the the focus of the conference series will be Natural Resources.