Salesforce

Brand experience

Background: Kalmar Cargotec, a global leader in heavy vehicles, faced a challenge to strengthen its position as a trusted advisor on green transitions
and electrification in the heavy vehicle market. 

Objective: The goal was to help Kalmar when guiding its customers on their green transition journey. 

Creative solution: LA+B designed a communicative design solution for Kalmar on how to support their customers on green transitions. This new product – the Green Transition Plan - includes an assessment of the customer’s current situation, advice on available solutions, and a roadmap to reach their new goals. 

Through this initiative, Kalmar has become a trusted green transition advisor to its customers and plays a critical role in their transition journey.