Primus

Animated Explainer Movie

Background: Primus AB, a leading manufacturer of outdoor equipment, recently launched a new innovative and sustainable gas choice called SIP Power Gas. However, explaining the complex production process and the product's sustainability posed a challenge.

Objective: To explain the benefits of SIP Power Gas and its complex manufacturing process to Primus's target audience in an engaging and easy-to understand manner. 

Creative Solution: We created a short, animated explainer movie that in an entertaining and interactive way illustrates this innovative product’s key advantages, while also emphasizing its environmental benefits.