Nobel calling

Brand experience, Scenography and Activations

Background: During the first week of October - 22, all eyes are on Stockholm. Then the magical conversations take place with those who are recipients of this year's Nobel Prize. The Nobel Calling event takes place at the Nobel Prize Museum, where researchers, Nobel laureates, academy members, authors, press, etc.

Objective: Production of graphic design, scenography and activation. In parallel, activities are arranged all over town during the week.

Creative Solution: LA+B designed the creative concept with the neurons in focus and associated activation to increase understanding around the prices, which contribute to the support of humanity.